Dale Edney has a passion for business growth and optimisation that is focussed on franchise strategy and implementation.

He graduated from RMIT University in Melbourne with a Bachelor of Business in Entrepreneurship (with distinction) and has since worked with a wide range of company owned businesses, project managing their metamorphosis into franchise systems. 

He has supported clients with: general business consulting, government grant applications, marketing plans, business plans and a wide range of franchising specific services.

He has been an advisor to Lonely Pets Club, Traxx Construction Products, Clearly Frameless, Foot Posture Centre, Max Therapy, Scarpé and other businesses in healthy fast food, residential construction, novelty gifts and professional services industries.

Dale is happily married, speaks English and German, and is a passionate water-skier and wake boarder.